Toppan Character Production CO., LTD. All Rights Reserved is a site for:
*Developing new characters
*Discovering new characters
*Maximizing merchandising opportunities
*Network-based mediation between Creators and parties interested in procuring copyrights and image rights
*Latest news about the "chara" world
New Character Discovery, Development, Promotion and Merchandising
While managing the website [charapro dotcom®] along with its mobile phone site, we gather all the latest characters and creators,
provide regular popularity voting contests, and analyze and take on board the perspective of general users in order to contribute to the development of high quality characters.
Furthermore, we regularly and continuously present your character to various businesses and industries as a means for promotion.
It is our goal to provide merchandizing opportunities.
Fig.1:[charapro dotcom] TOP Page
Copyright / Image right mediation and copyright management
Using a unique network of content holding licensers from around the world we collect, compile, and manage information in a time-efficient manner.
That information is shared among sales departments within the Toppan Group, and we engage in mediation for characters and content that are effective and attractive for customers.
Also, once a character has been selected for merchandising we provide copyright control.
Fig. 2:Contents Gathering/charapro Network
Licensing ideas / Production & Coordination Services
In addition to handling characters, contents, and tie-up selection/presentation, we provide planning for specific merchandizing, campaigns, and premiums.
Positioning ourselves between the licenser and customer we implement copyright management services including negotiations on specific contract conditions, contract services, and quality and royalty management after contract conclusion.
Fig. 3: Toppan Character Production Business Flow and Result Ex.